Autumn Winter 18 Insulation

Keep warm and comfortable this autumn with our new outerwear insulation.

After looking at bespoke Aquascutum garments in our archive; originally created for iconic mountaineers, Edmund Hilary and Sherpa Tenzing, our Design teams wanted to bring this kind of technical innovation into the present.

This season sees the introduction of a new insulation, designed to keep you both warm and comfortable. This technology enhances breathability without compromising the level of warmth required for garments worn in low temperatures.

Uniquely manufactured, the insulation is created using a mixture of fibres that quickly move moisture away from your body to the outside environment. The material is cut with tiny apertures to enhance breathability without losing thermal performance, allowing you to remain at a consistent and comfortable temperature. The holes in the insulation are a unique size, small enough to allow air to circulate whilst maintaining its insulation properties, increasing the breathability of our jackets by over 30%.

We have applied this high-performance insulation to products in our latest outerwear collection. Choose from the classic quilting of the Douglas Padded Blouson to feminine silhouettes of the Clo Club Check Reversible Jacket and stay warm, comfortable and dry during any level of activity.

Behind the Aquascutum Trench Coat

Discover the history of the Aquascutum Trench Coat.


Ever since our founder, John Emary, produced the first water repellent woollen cloth in 1853, Aquascutum has continued to be at the forefront of luxury rainwear made in Britain.

These overcoats were further developed to provide WW1 officers with trench coats for battle. Along with practicality, the garment also had to maintain the elegance of serving officers, due to the 19th-century attitude towards appearance. The original model featured a double-breasted front and a belted waist. This shape was to sit comfortably over an officer’s uniform. The length generally depended on the preference of the individual, but calf length was most common to avoid trailing in the mud. The conditions of the trenches were poor. Passages were narrow, muddy and dirty. The trench coat was developed to deal with these conditions. The colour of the trench coat was also an important and considered decision. The typical camel hue was chosen to blend in with the terrain that the soldiers found themselves in.

Once the fighting was over, the trench coat still remained a strong symbol of war. Civilians wanted to buy into the idea of heroism and patriotism, in an ode to those who fought for Britain. Soon enough, the trench coat became an integral part of everyday dressing. Enter the classic Aquascutum Trench Coats we know today. Our core collection of trench coats have been crafted in Britain since late 1914. Currently produced in our East London factory, each garment has been carefully constructed by an expert staff member. Granted with the Queen’s Award for Enterprise: International Trade, the factory produces 300 men’s and women’s trench coats a day.

Thanks to our diverse range of customers, each with their own unique sense of style, what was once a uniform, is now a badge of individuality. Shop our latest styles here.


Behind the AW18 Campaign

Delve deeper into the AW18 campaign, with an exclusive look behind the scenes.

Shot by acclaimed fashion photographer Victor Demarchelier, born and raised in New York, Victor’s work has appeared in Vogue, Harper’s Bazaar, Interview, Numero and V. Inspired by the Scottish Highlands and rugged terrains the AW18 campaign aimed to showcase the quality and British essence that marks Aquascutum as one of the leading heritage brands. Focusing on rediscovering and remembering the craftsmanship, techniques and fabrics from a bygone era. The new collection combines timeless techniques and iconic craftsmanship with modern shapes.


Aquascutum AW18 Campaign Video

Introducing the Aquascutum AW18 Campaign.

The new AW18 Campaign is shot by acclaimed fashion photographer Victor Demarchelier, born and raised in New York, the youngest son of the legendary photographer Patrick Demarchelier. Victor’s work has appeared in Vogue, Harper’s Bazaar, Interview, Numero, V.

The main theme for the Autumn Winter collection is a journey through the Northern landscapes and rugged terrains of Britain – rediscovering and remembering the craftsmanship, techniques and fabrics from a bygone era.

Taking direction from the theme of the collection, the brief was to create an iconic and modern concept linked to the wonderful Scottish landscape. The main focus is placed on products to showcase the quality and British essence that marks Aquascutum as one of the leading heritage brands.

A special space in the new collection has been dedicated to an unmissable capsule collection ‘Aquascutum Heritage’, which introduces a modern take on a selection of Aquascutum’s key heritage pieces.

The new collection will be available in our stores and online from Mid-August.

Head of Design: Ying Sy
Director and Photographer: Victor Demarchelier
DOP: Edward Gibbs
Male Model: RJ Rogenski
Female Model: Alexina Graham
Make-up Artist: Kay Montano
Hair Stylist: Peter Lux


Discover the AW18 Menswear collection.

Travel through northern landscapes and rugged British terrains with the Autumn Winter 18 menswear collection. Combining British fabrics with modern techniques; tartan, tweeds and checks which are paired with technical nylons and timeless coatings.

Looking back to our outerwear heritage the AW18 collection offers classic coats in double-breasted and cashmere varieties. A key design this season is the Forest Jacquard. Inspired by captivating Scottish scenes this unique print adorns our classic rainwear creating a new directional style.


AW18 Womenswear Lookbook

Discover the AW18 womenswear collection.

Drawing on the rich autumnal tones and textures of the Scottish Highlands the AW18 collection showcases the quality and British essence that marks Aquascutum as one of the leading heritage brands.

This season sees the addition of seasonal prints and jacquards directly influenced by winter landscapes. The colour palette takes inspiration from the rich autumnal tones and textures of the Scottish Highlands; from earthy clays, moss and mahogany to vibrant winterberry and forest green.



Preparing for a weekend away? Build the perfect luxury travel wardrobe.

Whether escaping for a short weekend away or long-haul trip, preparing for a holiday is often a trying time and at the root of this problem? Deciding what to pack.

We believe a well-organised travel wardrobe is the key to a stress-free break.

Lightweight basics make for clever packing and can act as layering pieces for an easy transition from a day to night look. Upgrade classic shirts to printed options for a modern, yet sophisticated look. A classic wool jumper to prepare for evening temperature drops and a showerproof jacket for unpredictable showers will ensure you’re ready for all weather conditions.

Gather these pieces into sturdy club check luggage and begin your journey, knowing that you’ve packed the perfect travel wardrobe.


We invited six bloggers in store to style our SS18 collection.

Spring has arrived and so has our SS18 collection with its focus on the French Riviera and classic tailoring. To celebrate the launch, we invited six bloggers to our flagship Great Marlborough Street store to view the collection and put their unique touch on the season’s key pieces.

Showcasing a variety of talents, each of our international bloggers has a distinctive appeal: Matthew Zorpas (known as the modern gentleman), Quyen Mike with his eye for creative photography and Claire Chanelle for her luxury style.

5623479109, Oli and 7609878492 are three Chinese bloggers based in London. Aside from their successful career in different industries (academic, media and finance), they all have a strong passion for fashion which is seen in their interpretation of SS18.

Combining iconic rainwear with bright red hues see how Matthew Zorpas, Claire Chanelle, Quyen Mike, Hello Dah, It’s Oli and Yao Yao style the collection.